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Picturepark Digital Asset Management supports creative processes

WEB-TO-PRINT

A lot of time is usually spent for producing and customizing recurring printed materials such as ads or product leaflets for specific markets in a way that respects corporate design guidelines. Using Picturepark Web-to-Print these processes can be significantly accelerated and decentralized – without ever losing control.

BROAD SPECTRUM OF APPLICATIONS

Whether a business card or stationeries, event materials, ads or a simple leaflet: Picturepark Web-to-Print is a perfect match for all recurring and standardized printed materials which follow clear design rules and a page-based layout and which do not need to be edited in parallel by multiple persons. More complex printed materials such as product catalogues and magazines are usually produced using PIM or editorial systems - to which Picturepark provides connectors.



EXTENDED FORMATTING

Picturepark Web-to-Print allows administrators to define which image or text frames can be customized by users so they, for instance, are only capable of individualizing an imprint or the image on a cover page. Depending on the template configuration users formatting features can be permitted or restricted: tables or special characters can be defined as in Microsoft Word, images can be added directly from pre-defined categories and additional styles can be applied such as bold, italic, bullet point lists etc. Through the use of a simple WYSIWYG editor processing becomes really simple. However, every proof is rendered by the underlying InDesign server, applying all styles and rules defined in the InDesign template.



DYNAMIC TEMPLATE RULES

Picturepark Web-to-Print provides multiple dynamic rules such as the growth in size of templates for instance if ads are going to be produced with variable height but fixed width for newspapers. But also within a template certain dynamic rules between fields can be defined so that text overflow in a single line title field results in a downward shift of the running text in the field below, or alternatively, is shown to the editing user through a visual warning.



MARKET-LEADING TECHNOLOGY

Picturepark Web-to-Print uses an Adobe InDesign server as its rendering engine. This allows the generation of highly professional print templates and provides full compatibility with other programs of the undisputable market-leader Adobe. Also the template configuration is done directly with a Picturepark plug-in for InDesign and not in a proprietary editor.

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